Submit the persuasive letter and bad-news letter in the same file, but use a page break to separate them. That is, you should submit a two-page file with the persuasive letter on one page and the bad-news letter on the second page.
Complete the persuasive letter assignment. Write a letter to the city transportation manager requesting a new traffic control device be installed at a specific intersection. (You choose the device and the intersection.) Address the letter to Nancy Hulen, City Transportation Manager, 543 Main Street, City, ST 10101-2222.
Requirements
Follow the letter full-block format.
Use a serif font, 10–12 point size.
Make up any necessary (and reasonable) details (statistics, etc.).
Follow OABC. Note: Be sure you include an opening that connects you and the reader by building a common interest. The direct request should then follow the opening.
Apply HATS.
Review for grammar and punctuation.
Additional Guidelines and Tips
Provide sufficient detail to prove the need. “There have been several fatalities at this intersection,” is not sufficient (and poorly written). How many fatalities? Be specific.
Note: If you need to describe traffic flow, make sure the description is clear, simple, and easy to follow. Avoid providing too much detail.
Address potential objections. Identifying the cost of a device and then saying something like, “The value of lives saved is worth the cost of the device,” is not sufficient. Explain briefly how the costs may be met or off-set.
This assignment will be assessed according to DOCS. The possible points per category are listed as follows: Design = 4, Organization = 10, Content = 10, Style = 10.
Complete the bad-news letter assignment. Assume you are the fulfillment representative at Paperbacks by Post. Roberto Velazquez has written to request that you take back a book he received three months ago. The problem is not the book itself, which he read and enjoyed, but the value for the money. He complains that the book is too short (162 pages) to justify the amount he paid ($10.95). Mr. Velazquez wants his money back, and he also wants the book club to refund the cost of shipping the book back.
This is the fourth time in five months that Mr. Velazquez has returned a book. Each time he had a different complaint—once he didn’t like the cover illustration, another time he found the language offensive—and you agreed to send him refunds. At this point, however, you believe that he is simply reading the books and then making up an excuse to avoid paying for them. You decide not to refund his money on this occasion (the number of pages and the price of the book were both clearly noted in the announcement and e-mail Mr. Velazquez received before the book was shipped). You also decide to cancel his membership. Write him an e-mail (rval@email.com) to let him know your decisions while maintaining as much good will as possible! (Don’t actually send the e-mail; just upload it to your online course as you would a normal assignment.)
Write an indirect bad-news e-mail responding to the complaint and refusing a refund.
Important: Please use original language and phrasing. That is, do not use the phrasing in the sample well-written message. Adapt the phrasing to the actual situation.
Requirements
Follow the letter full-block format.
Use a serif font, 10–12 point size.
Make up any necessary (and reasonable) details (statistics, etc.).
Use OABC. Remember to put the bad news at the appropriate place for an indirect message.
Apply HATS.
Review for grammar and punctuation.
Additional Guidelines and Tips
Stay neutral. Remember when to use pronouns, like you and we, and when to use third-person generic references.
Don’t apologize.
Don’t restate the policy; rather, emphasize the user benefits behind the policies.
Focus on who can do what.
Offer options.
This assignment will be assessed according to DOCS. The possible points per category are listed as follows: Design = 4, Organization = 10, Content = 10, Style = 10.
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