Discuss the impacts of Market Opportunity.

In this section of the business, you demonstrate to potential investors that you have done your “homework” and know the industry you are seeking to enter. An analysis of the market opportunity includes a discussion of industry characteristics and trends, projected growth, customer behavior, complementary products/services, barriers of entry, and so on. You should talk about how similar products/services have done in the market, how you’re fulfilling an obvious need, and exactly whom you expect to purchase your products/services.

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