Essay Written: Brand Management Assignment-hat suggestions can you offer to revitalize its brand equity using the different approaches for brand revitalization found in the textbook (Chapter 14)? What brand management strategies would work best?

Pick a fading brand. What suggestions can you offer to revitalize its brand equity using the different approaches for brand revitalization found in the textbook (Chapter 14)? What brand management strategies would work best? Explain your answers.
– Describe the concept(s) as stated in the textbook but in your own words.
– Explain why the concept was established for brand management use (its purpose).
– Be sure to include your rationale for taking the positions that you did in your answers.
– Be sure to include your recommendations of what could be changed to improve the situation for the brand management team.

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