Identify one or more organizations that you think have an effective corporate social responsibility and/or community relations communication strategy.

Identify one or more organizations that you think have an effective corporate social responsibility and/or community relations communication strategy. What makes the strategy effective? In your response, explain the difference between corporate citizenship and corporate social responsibility, and describe the idea of a triple bottom line.

Next, because this is our last Discussion Board post of the class, how has your thinking about corporate communication changed or transformed over the course of the semester? Please connect your response to our textbook and any additional resources from the class. Provide specific supporting examples in your response.

Your response should be 500-550 words and must include at least three in-text citations from Module 7 readings of the textbook to receive full credit. Use the following format for in-text citations: (Cornelissen, p. #).

book:

Corporate Communication
A Guide to Theory and Practice
SEVENTH EDITION
Joep Cornelissen – Erasmus University Rotterdam, Netherlands, Rotterdam School of Management, Erasmus University, Netherlands, Erasmus University, VU University, Amsterdam

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