What are some of the positive and negative aspects of utilizing data mining for your chosen example?

The term Data Mining can mean different things to different people. Prior to delving into the material for the first week of this course, what did data mining mean to you? Now that you have read and reviewed the Week 1 resources, what does data mining mean to you? How has your definition of data mining changed?
Based on your newfound knowledge of what data mining is, find an example of a data mining application in industry or society and explain its use. What are some of the positive and negative aspects of utilizing data mining for your chosen example?

Examine this question both from the perspective of how data mining enables the problem to be solved as well as the impacts, positive or negative, on those impacted by the problem.

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