For the business Chipotle you must create a case study and additional research of articles and public company
documents, and develop a paper about business-level strategy. Following Porter’s
Five Force Model, your paper must address the following questions:
·
What is (are) the main industry (industries) in
which the firm competes? How does the firm address Porter’s Five Forces?
·
Using S.W.O.T., identify the assets of the firm,
the capabilities of the firm, the core competencies of the firm, and its
competitive advantage(s).
·
What business-level strategy does the firm seem
to be pursuing in this industry? What corporate-level strategies is the firm
pursuing? Why?
·
Have there been any major changes in its
strategy recently? Why?
·
How does the firm use the preceding information
to gain & sustain competitive advantage or address its competitive disadvantage?
Be certain to provide a clear foundation of understanding
regarding strategy and Porter’s model. Use peer-reviewed references other than
the textbook.
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