Write a paper analyzing the decision making process of the clients between the three variables, brand loyalty, online reviews and co creation process, how this affects the decision between a regular Airbnb and a an airbnb owned by big chain hotels.

the topic of the thesis is, by analyzing the decision making process of the clients between the three variables, brand loyalty, online reviews and co creation process, how this affects the decision between a regular Airbnb and a an airbnb owned by big chain hotels. And in the and be able to say if this is a good decision to be made by hotel chains to over come the problems airbnbs have brought to hotels

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