Write a research paper on the topic, “What is considered Vancouver’s North Shore?”

Write a research paper on the topic, “What is considered Vancouver’s North Shore?”Expectations are that your report
is flawless with respect to Proofing i.e. spelling, grammar, formatting and
proper citations and up to industry standards with solid business writing. The report will be submitted on elearn with a
hard copy presented to your client. It
is recommended where possible to integrate your exhibits within the report
rather than the Appendix.
Earlier in the term you have
completed a Terms of Reference (TOR), status report, and will have had
continued communications with your client.


Ensure your hard work is evident in this report.
Your report will include the
following:
1.
EXECUTIVE
SUMMARY………
2. PURPOSE……..Why the project was undertaken
3. Situational Analysis – BACKGROUND of the
client and industry
4.
Research
– primary – Objectives, Methodology, Sampling, Data analysis and insights
5.
STRATEGIC IMPLICATIONS –
REAL VALUE ADD TO CLIENT, ANSWERS CLIENT QUESTION/PROBLEM, IDENTIFIES WHAT
SUCCESS LOOKS LIKE
6. ENSURE THROUGHOUT YOUR REPORT – METRICS
INCLUDED (WITH ASSUMPTIONS) AND ALWAYS THINK ABOUT THAT REAL VALUE ADD TO
CLIENT BUSINESS
7. APPENDIX WITH ALL RELEVANT CITATIONS
This is a
brief guide – please review grading rubric for details and how you will be
evaluated.
Purpose of the Group Assignment
The purpose of the major assignment is to help you to:
·
Critically evaluate a brand, in terms of its
strengths, weaknesses, value and implied strategic direction;
·
Propose strategic recommendations for leveraging
a brand, using established theory and your assessment of available data;
·
Anticipate factors influencing the success or
failure of the proposed strategy
·
Work collaboratively with your client to integrate
strategic brand management theory and practice
·
Work effectively in a group industry relevant environment.
Format, structure, style, guidelines
·
Your paper will be completed in word and
uploaded to elearn In your document name
please include all last names of group members and first initials (or as many
as fit) If the file is not in word and/
or not openable, please understand that I will need extra time to either
contact you to re-load your file or I may have to re-format. In either case this will result in a mark
deduction of 10% (Any characters such as ; : # will lock up my elearn download
of assignments)
·
Format: 12 point font size. Times New Roman
Font. Written in third person, mostly
paragraph format using headings, APA cited and referenced.
·
Length: Total of a maximum of 1700 words – use your word count excluded from page
count executive summary, title page, table of contents and references. Appendix also excluded from max word count
(recommended to support your paper – max 5 pages, formatted
professionally).
·
Be sure this paper is your own work; as a guide
work from other sources to a maximum of 10%, this means at least 90% is your
own work.
·
Your paper must adhere to the University
plagiarism guidelines Information about how to avoid plagiarism by proper
documentation of sources is available in the Writing Centre, published on the
University website in the University Policies page.
·
Up to 30% may be deducted on written portions of
assignments for improper use of grammar, referencing, punctuation,
spelling/syntax, and for not abiding by the above set guidelines
·
Grading: It will be graded on content,
feasibility, creativity, English and presentation and according to the grading
rubric included in this document.
·
Rubric below in the file suggests word count…flexibility
around where you want to add in content to total 1,700 need conclusion, please also
remember that appendix

I’ve also added some research done by my group in a file below “Situational Analysis”.

We did a survey to gather info from the partners of the client here is the link to the results.

https://www.surveymonkey.com/results/SM-_2B_2Bwkv1T3qKLfmf1FVzu1qA_3D_3D/

I have also added a file previoiusly submitted to the instructor “Research Assignment” which gives insights of what we are trying to do.

1167326
9 minutes ago
and my instructor checks for AI, so please no CHATGPT or similar

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