Write a research paper outlining the identity of Baron Foods St. Lucia’s owner.
You are hired as a consultant by Yellowstone Inc. to prepare a report based on the undermentioned criteria.
You will choose a product from a CARICOM Caribbean Company (MEMBER STATES ONLY) in the food-processing sector with information available on the internet, that is currently not available by any means outside of the CARICOM Caribbean region (MEMBER STATES ONLY). You will conduct a comprehensive study of the international business
environment, that is, the geography, history, politics, government, economics, and culture of a new country, outside of the CARICOM Caribbean region, from which you believe the product chosen could be sold profitably. Propose a strategy for internationalization. Looking particularly at entry strategies that could be utilized as discussed in the course. You will need to keep in mind the domestic realities of the company and the chosen product by conducting a situation analysis to start. You are also required to suggest an international strategy after an analysis of all strategies discussed in the course.
There must be at least 12 academic sources. This must include at least 8 scholarly peer reviewed journal sources which can be found via UWILinc or Google Scholar.
The Report must be presented in a report format. The following is the format which must be utilised for preparing your report. Cover Page (Include company, product (s) and country selected, Name, ID#, Date of Submission, CI’s information, course code and name)
Executive Summary (One page ) 5 marks
Overview of all areas to be addressed in the paper
Purpose of the assignment
Mention of specifics as discussed in each section of the paper Background Information 10 marks
Background of the chosen company
Detailed information on the product
Detailed SWOT Analysis of the company (information on the product must be included); full sentences must be included
Body
Country Analysis of chosen country with links to the product chosen included. Incorporates scholarly peer reviewed journal sources. 15 marks
i. Geography, History
ii. Political analysis
iii. Economic analysis
iv. Cultural analysis
1. Hofstede’s dimensions with scores must be included as part of the analysis
Mode of Entry Decision Criteria 15 marks
i. Discussion on the five (5) entry modes as discussed in the course
ii. Analysis and rationale of the chosen entry mode for the company and its product in the selected country (note, the decision criteria must be feasible
based on the country analysis and product)
iii. Incorporates scholarly peer reviewed journal sources.
International Strategy Criteria 15 marks
i. Suggest an international strategy as discussed in the course for the company
and its product in the selected country after a discussion of all strategies as discussed in the course (note, the selection must be feasible based on the country analysis and product)
ii. Incorporates scholarly peer reviewed journal sources.
Conclusion 5 marks
Restate main points as included in each section and way forward in the future.
Synthesize the entire paper drawing conclusions
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