Write a research paper outlining the planning of a business marketing strategy for mixue ice cream and tea.

Write a research paper outlining the planning of a business marketing strategy for mixue ice cream and tea.1.Recap of Environmental scanning and marketing practices audit presentation- key drivers of change, opportunities and threats identified
2. Review of the market in which the company operates and its key customersand competitors, key opportunities/challenges, clear triangulation withcompany mission, vision, USP
3. SWOT analysis summarising key findings from the environmental scanning(macro, micro & internal)
4. Marketing Plan
Propose one or more (up to three) SMART objectives which show what youbelieve the company should ddifferently. Remember that those should bederived from the audito
State these clearly and concisely at the beginning of this sectiono
Clearly state your proposed strategy and tailored marketing mix tactics toachieve the SMART objective. Remember strategy is different to tactics.Strategy is HOW you propose to achieve the stated objectives. Tactics areWHAT you propose to meet the objectives, in line with the strategy – tailoredmarketing mix.
Use academic and practitioner literature to evidence and justify your strategy

Last Completed Projects