Write an essay that describes both an argument the commercial is making for the rhetorical tools and strategies being used to make that argument.

Write an essay that describes both an argument the commercial is making for the rhetorical tools and strategies being used to make that argument. Analyze the 2010 commercial “The Man Your Man Could Smell Like” by Old Spice. Make an argument that in this essay but the argument is not based on whether you agree or disagree with the commercial. Instead your argument should be about how effectively the text delivers it message to its intended audience, and what strategies it used to do so.

Focus on how the argument is made and how effective the argument may be to the text intended audience. (Does your text use logos, pathos, or ethos effectively (or ineffectively)? How might the context of your object of analysis impact the reception of its message? The essay should contain both a statement of your selected text’s argument (what the text is saying) a description of the strategies used to make the argument and an assertion used the effectiveness of the text for its intended audience (how effectively the message is delivered)

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